What Makes Non Basmati Rice a High-Demand Commodity in Global Markets Rice is one of the most widely consumed food staples in the world. While basmati rice often receives attention for its aroma and premium positioning, non basmati rice  continues to dominate global trade volumes. Across Africa, the Middle East, Southeast Asia, and parts of Europe, demand for non basmati rice has grown steadily due to its affordability, versatility, and consistent supply. For international bu